Gansito is a beloved Latino snack that hasn’t fully broken into the mainstream. It’s also perfectly suited for Gen Z, a generation that craves sweetness in their stressful lives, but doesn’t have the time or money for big indulgences.

Because while something grande isn’t always within reach, something poquito can be.

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We’re partnering with Urban Outfitters—known for its trend-forward merch—to drop a line of poquito Gansito accessories: A poquito pursito, a poquito charm, and more—bringing a little poquito Gansito to those who need it most.

And OOHs in relevant locations: Think outside an office building, on college campuses, etc.

Copy: Haley Petersen

AD: Jackie Lopez