Buying a mattress feels like a big commitment—and for some, commitment is a nightmare. With Love at First Night, Casper shows that commitment can be a dream, giving buyers the chance to truly sleep on the decision before they buy.

Featuring dreamy amenities like a Beauty Sleep Bar serving sleep-inspired mocktails

and cozy apparel placed in-room to get guests in the snooze mood.

With 𝚋̶𝚒̶𝚕̶𝚕̶𝚋̶𝚘̶𝚊̶𝚛̶𝚍̶𝚜̶ bedboards that help sell the dream of commitment

And a little something special — because every good relationship has perks. Our Instagram posts will promote a romantic mattress holding a brouquet: A bouquet made of a brochure offering various percentage discounts, handed out exclusively to guests at the Casper Hotel.

Copy: Haley Petersen

AD: Haley Petersen