Gen Z and millennials don’t see Ronald McDonald House’s cause as a social justice issue.

By creating a movement around the issue, we’ll show these generations that the “personal problem” of childhood cancer is indeed a social justice issue.

We’ll place picket sign inspired billboards around the city

In a cash crusade, we’ll place fundraising installations in public spaces that offer convenience and in-the-moment satisfaction to passers-by

and finally, we’ll target folks where they love to donate most: Venmo, tapping into a mutual aid approach.