Cities are full of things but are empty of exploration.

When concrete covered nature, it also covered sense of adventure — until now.

We’re taking activations outside the “outside the box.”

By reimagining cityscapes with adventure at heart and in mind, we’ll reawaken what’s been dormant:

That primal curiosity and joy that makes you just want to go.

Far out’s not far.  

We’ll start with experiential OOH—transforming cities into mountains and moments of adventure, generating buzz for Patagonia.

Through high-traffic placements via our QR codes and at kiosks in-store, shoppers can find their wild . Our on-demand adventure pairs city dwellers with a personalized outfit and a local adventure—helping everyone find a little wild.

Then, we’ll bring nature into the part of the city that feels furthest from it: The Subway.

Copy: Haley Petersen

AD: Kai Gaskin