Patagonia is often seen as a brand for extreme outdoors people, which can make city dwellers feel like adventure isn’t for them. But even in a city of concrete and commutes, people still crave movement, nature, and moments that make them feel alive—they just don’t know where to begin.

We will activate that curiosity and courage within by turning everyday urban spaces into unexpected entry points for adventure—and creating personalized adventures within your own city.

Find your wild

We’ll start with experiential OOH—transforming cities into mountains and moments of adventure, generating buzz for Patagonia.

Our on-demand adventure pairs city dwellers with a personalized outfit and a local adventure—helping everyone find a little wild. Shoppers can find their adventure at kiosks in-store or out in the wild through high-traffic placements via our QR codes.

Then, we’ll bring nature into the part of the city that feels furthest from it: The Subway.

and some social posts as well

Copy: Haley Petersen

AD: Kai Gaskin